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2016 Mobile Ad Summit
Tuesday
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April
 
19
 at 
10:30am
 
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LIVE TALK with

Sir Richard Branson

Tuesday
, 
April
 
19
 at 
10:30am
 
SOLD OUT
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Live Talk and Q&A with Sir Richard Branson

Join Served Fresh Media for this special event (in partnership with Tribeca Film Festival and The Hatchery) featuring visionary entrepreneur, Sir Richard Branson (@richardbranson), discussing the mind-blowing technology that will power our lives in the near future.  

 

Entrepreneur Richard Branson launched Virgin Records in 1973. Virgin Music was one of the top six record companies in the world. Branson continued to build a travel company the Voyager Group in 1980, the airline Virgin Atlantic in 1984, and a series of Virgin Megastores. Today Virgin Group holds more than 200 companies in more than 30 countries. He has expanded his businesses to include a train company, a luxury game preserve, a mobile phone company and a space-tourism company, Virgin Galactic. Branson is also known for his sporting achievements, notably the record-breaking Atlantic crossing in Virgin Atlantic Challenger II in 1986, and the first crossing by hot-air balloon of the Atlantic (1987) and Pacific (1991). He was knighted in 1999 for his contribution to entrepreneurship, and in 2009, he landed at No. 261 on Forbes' "World Billionaires" list with his $2.5 billion in self-made fortune, which includes two private islands.

 

**Full Day Event (10:30AM-5:30PM) / Sir Richard Branson scheduled to appear 4:15PM - 8:00PM)***

 

REGULAR TICKET PRICE:  $154.50

SERVED FRESH MEDIA 33% DISCOUNT (CODE: TFF100)

 

                                                                                        SPONSORED BY

 

                                                                           

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TICKET PRICE (with 50% discount code):  $77.25

DISCOUNT CODE (expires April 1): TFF75

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DISCOUNT CODE (expires April 1): TFF75

 

TICKET INCLUDES:

 

2016 TRIBECA FESTIVAL

IMAGINATION FULL DAY PASS

Your ticket includes a full day pass to the entire Imagination program including all panels, talks, and the big virtual reality session:  The 2016 Tribeca Festival® Innovation Day hosts some of the most influential, provocative, and groundbreaking creative minds for an all-day summit on what happens when our wildest dreams become reality and what that reality will be in the not-so-distant future. Experience the wonder and inspiration of new technologies, as tech’s thought leaders reveal what is just beyond the horizon. 

 

Immersive Reality Session:


Participate in the largest virtual reality activation with everyone in the audience experiencing an entire talk in live VR with the masters of virtual reality (Felix Lajeunesse & Paul Raphael, Felix & Paul Studios). See the most evocative worlds and feel the story as VR channels empathy.

 

**Served Fresh Media will be livestreaming behind-the-scenes via Periscope and Facebook Live.**


 

special Immersive reality session

An immersive virtual reality experience as a talk by the masters of virtual reality. See the most evocative worlds and feel the story as VR channels empathy. See it, feel it, how they do it, and the future of the technology and creativity

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DISCOUNT CODE (expires April 1): TFF75

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You're invited to

Sir Richard Branson at Tribeca Talks Imagination
April
 
19th
 at 
10:30am

AT

DISCOUNT CODE (expires April 1): TFF75

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ADDITIONAL AWESOME GUEST SPEAKERS:

Dr. Regina Dugan

VP of Engineering, Google


Philip Rosedale

Second Life founder and CEO of High Fidelity (VR studio) (@philiprosedale)

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Derek Belch

Founder & CEO of STRIVR Labs VP (virtual reality sports training) (@STRIVRlabs)

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Bryan Johnson

Founder of Braintree (acquired by Paypal), VC investor in future of intelligence, genomics, synthetic biology, and the space economy. (@bryan_johnson)

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Dr. James Canton

CEO, Institute for Global Futures, leading global futurist, White House advisor. (@futureguru)

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Katherine Oliver

Principal at Bloomberg Associates, former Comm. of NY City Mayor's Office of Film, Theatre & Broadcasting. (@kolivernyc)

Description of person representing this event or brand. 

Michael Tolkin

Founder and CEO of Ultro Labs (immersive tech and VR in travel, entertainment, fitness, real estate). (@MichaelTolkin)

Description of person representing this event or brand. 

Meredith Perry

IInventor of uBeam (a technology that transmits power over the air to charge electronic devices wirelessly). (@meredithperry)

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Jason Hirschhorn

Company & TCEO, REDEF.com. Board of MGM Studios, Former Sling + MySpace Prez. (@JasonHirschhorn)

Description of person representing this event or brand. 

Yao Huang

Founder and Managing Partner of The Hatchery (instrumental in developing the New York tech ecosystem). (@thehatchery)

Description of person representing this event or brand. 

Jon Iwata

SVP, Marketing & Communications, IBM. Co-inventor of a U.S. patent for advanced semiconductor lithography technology. (@coastw)

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Félix Lajeunesse and Paul Raphaël

Co-Founders, Felix & Paul Studios (VR storytelling). (@felixandpaul)

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


USE 33% DISCOUNT CODE: TFF100

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IMEDIA PARTNER

EVENT PARTNER

#Tribeca2016

4
19
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Please Save The Date

Clear your calendar - It's going down! Cover Blocks kicks off on March 11th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

MEDIA PARTNER

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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